The Interaction design in combination with Information architecture determines the success of your website. Visitors can quickly and easily find relevant information and navigate without obstruction.
Interaction research
Interaction design is a part of definition phase, where we find together with our client the best possible way of interaction with your products and services with advanced user experience. Our Interaction designers will find for you the perfect navigation structure and interactive solutions that seduce your target audience and encourage conversion.
The challenge in a good interaction design: supporting visitors with information and user-friendly features. In the final design, all these functions are translated to different templates with respect to Information architecture. These are the building blocks for the website implementation.
The Interaction design is finally transfered to functional design: a detailed description of the functions and integration with other applications.
User-centered design
Interaction design attempts to improve the usability and experience of the product, by first researching and understanding certain users' needs and then designing to meet and exceed them. Only by involving users who will use a product or system on a regular basis will designers be able to properly tailor and maximize usability. Involving real users, designers gain the ability to better understand user goals and experiences.
Prototyping & usability
Interaction designers use a variety of prototyping techniques to test aspects of design ideas. A degree of skill and experience is necessary to effectively use prototyping as a design verification tool. Early visibility of the prototype gives users an idea of what the final system looks like