RAI case study
RAI Association wants to profile itself as a source of knowledge for members, government and press. This requests a website with a full, well developed information supply. This knowledge on its website and extranet is translated to: Theme Dossiers on market trends, sustainability, tax, legal business, mobility, technology and politics.
Colours performed this project for the RAI association from concept to hosting and support after delivery. In the definition phase Colours recommended the RAI Association to think from the perspective of needs for information of different audiences. A smart and future-proof system based on Sitecore makes that visitors can find and filter the content in their own field of interest.
Technical challenge
RAI Association website provides every user with the possibility of filtering all the website content by the topics user is interested in. All the filter preferences are saved for every user and are applied every time a user comes back to the website.
About RAI
RAI Association is the only representative which looks out for the interests of manufacturers and importers of road transport. That makes RAI liaise with government and industry. The association wants to contribute to a favorable business climate for its members. Knowledge of sustainable mobility and sharing this information is central to its strategy. Colors is proud to be able to help the RAI Association to easily share this knowledge online.
More info?
Want to know more about RAI Association? Visit the website http://www.raivereniging.nl/